A Celebration of Brands, Community, and Good Vibes: Yours Truly is Back
Dear Reader,
Have you ever thought about what truly connects us as humans? It’s not just the chats we have or the memories that fade—it’s the way we come together, create, and turn everyday moments into something unforgettable. That’s the heart of Yours Truly.
A couple of years ago, I was just starting out with an upcycling brand I created from scratch. I’d taught myself to sew using old clothes, a basic machine, and hours of trial and error. I didn’t have a fashion background, just a drive to experiment and see where it would take me. When it came time to share my pieces with the world, I decided to host a small pop-up. It wasn’t perfect, but it sparked something incredible—a chance to connect with people, face-to-face, and share my vision.
Later, at a multi-brand pop-up in London, I saw how powerful these events could be. They weren’t just about selling—they were about connection. A mix of brands brought together an incredible energy, where strangers became friends, and creativity thrived. That experience planted the seed for what would become Yours Truly—a pop-up series dedicated to bringing independent brands and people together in Madrid.
Now, a year later, we’re celebrating our anniversary with a pop-up at the same time, same place, and same dream that started it all. On November 30th and December 1st at Calle Belen 2, we’re hosting a mix of new and returning brands, great music, drinks, and the kind of atmosphere that reminds you why connection matters. And on November 30th at 7 pm, join us for a launch party with vermouth and good vibes to kick things off right.
Event Details
November 30: 12 pm to 10 pm (Launch Party starts at 7 pm!)
December 1: 12 pm to 7 pm
Come celebrate a year of creativity, community, and connection, and shop the coolest brands!
